Human Relations Principle #20: Dramatize your ideas.
Movies do it. TV does it.
Why don’t you do it?
(This is the twentieth in a series of articles where I will encapsulate each of Dale Carnegie’s timeless, life-changing principles for dealing with people. (Adapted from How to Win Friends and Influence People.))*
This is the day of dramatization. Merely stating the truth isn’t enough. The truth has to be made vivid, interesting, dramatic. You have to use showmanship. The movies do it. Television does it. And you will have to do it if you want attention.
Choose a fresh approach—something new, something different—to get the other person intensely interested. Convey facts more vividly, more interestingly, more impressively, than pages of figures and mere talk.
You can dramatize your ideas in business or in any other aspect of your life. Dramatization even works with children as well.