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GENERATE MISSION-CENTERED ENTHUSIASM

Generate Mission-Centered Enthusiasm by Crafting Your Company Mission-StatementIs your organization powered by mission-centered enthusiasm?

“When you discover your mission, you will feel its demand. It will fill you with enthusiasm and a burning desire to get to work on it.” 

~ W. Clement Stone

 

A Mission Statement Defines “The Business You Are In Or About”

A mission statement is an UMBRELLA PROPOSITION that encompasses all you chose to do. It should answer the following questions:

  1. How do you want employees to behave (uppermost Core Values)?
  2. Why does your organization exist (Core Purpose; the heart of your mission statement)?
  3. What does your organization do (Products and Services you provide)?
  4. Who does your organization serve (your Customers/Clients)?
  5. What results do you desire (beyond just making money)?

The Key to Crafting a Good Mission Statement Is To Make It…

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CREATING A COMPANY CULTURE COMPASS WITH CORE VALUES

Core Values create and enduring organizational cultureWhat does your organization stand for—your Core Values?

Create an Enduring Company Culture

Successful business owners understand how vital a company’s Core Values are to creating a company culture that results in HAPPY, PRODUCTIVE, SUCCESSFUL EMPLOYEES, which, in turn, leads to HAPPY CUSTOMERS and a healthy bottom-line.

 

“The only truly reliable source of stability is a strong inner core [purpose and values] and the willingness to change and adapt everything except that core.”

~Jim Collins & Jerry Porras, authors of Built to Last

 

Your Core Values…

  • are your guide for WEATHERING ETHICAL DILEMMAS.
  • become the fabric for weaving GOOD SOUND DECISIONS.
  • serve as your employees’ MORAL COMPASS.
  • form your lasting LEGACY.

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