Tag Archive for: company culture

Generate Mission-Centered Enthusiasm by Crafting Your Company Mission-StatementIs your organization powered by mission-centered enthusiasm?

“When you discover your mission, you will feel its demand. It will fill you with enthusiasm and a burning desire to get to work on it.” 

~ W. Clement Stone


A Mission Statement Defines “The Business You Are In Or About”

A mission statement is an UMBRELLA PROPOSITION that encompasses all you chose to do. It should answer the following questions:

  1. How do you want employees to behave (uppermost Core Values)?
  2. Why does your organization exist (Core Purpose; the heart of your mission statement)?
  3. What does your organization do (Products and Services you provide)?
  4. Who does your organization serve (your Customers/Clients)?
  5. What results do you desire (beyond just making money)?

The Key to Crafting a Good Mission Statement Is To Make It…

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Core Values create and enduring organizational cultureWhat does your organization stand for—your Core Values?

Create an Enduring Company Culture

Successful business owners understand how vital a company’s Core Values are to creating a company culture that results in HAPPY, PRODUCTIVE, SUCCESSFUL EMPLOYEES, which, in turn, leads to HAPPY CUSTOMERS and a healthy bottom-line.


“The only truly reliable source of stability is a strong inner core [purpose and values] and the willingness to change and adapt everything except that core.”

~Jim Collins & Jerry Porras, authors of Built to Last


Your Core Values…

  • are your guide for WEATHERING ETHICAL DILEMMAS.
  • become the fabric for weaving GOOD SOUND DECISIONS.
  • serve as your employees’ MORAL COMPASS.
  • form your lasting LEGACY.

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