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Generate Mission-Centered Enthusiasm by Crafting Your Company Mission-StatementIs your organization powered by mission-centered enthusiasm?

“When you discover your mission, you will feel its demand. It will fill you with enthusiasm and a burning desire to get to work on it.” 

~ W. Clement Stone


A Mission Statement Defines “The Business You Are In Or About”

A mission statement is an UMBRELLA PROPOSITION that encompasses all you chose to do. It should answer the following questions:

  1. How do you want employees to behave (uppermost Core Values)?
  2. Why does your organization exist (Core Purpose; the heart of your mission statement)?
  3. What does your organization do (Products and Services you provide)?
  4. Who does your organization serve (your Customers/Clients)?
  5. What results do you desire (beyond just making money)?

The Key to Crafting a Good Mission Statement Is To Make It…

  • SIMPLE but not too vague.
  • HEARTFELT and not too heady.
  • UNIQUE to your organization to distinguish you from your competitors.
  • MEMORABLE and INSPIRING to all who read it.

Here are a Few Examples of Mission Statements

  • Starbucks Mission: To inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time.
  • Our Business Energizers™ Mission: We help create cultures of character and success that inspire hope and awaken the greatness in people, organizations, and communities. We offer uplifting and engaging human and organizational development services and resources to help organizations clarify, organize, act, and realize results.

Empower Leaders to Create Department Mission Statements

After you have completed your overarching organizational Mission Statement, consider asking your department managers to gather with their direct reports to craft each department’s Mission Statement.

This exercise will HELP EMPLOYEES TO BECOME CLEARER about the scope of their service to the organization and customers. Additionally, you will find it a meaningful and engaging employee teambuilding experience.

Continue Molding Your Mission Statement

I always recommend to my clients that they revisit their mission annually, because their organization needs to evolve as the needs of their target market changes.

KEEP YOUR MISSION LIKE CLAY that you continue to mold as you get clearer about all you want your business to encompass, unlike your organization’s core purpose and core values which should stand the test of time once you get them right.

Much success and fulfillment with crafting your Mission Statement,



If you enjoyed this article, I think you’ll also enjoy these articles about  The Power of Purpose and Creating a Culture with Core Values

Also, this FREE online class will shine more of a light on the Generating Mission-Centered Enthusiasm and other elements of strategic planning…

Click this link to my resources page to get access to my FREE Strategic Planning 101 online class.

I am happy to talk if you have questions or want assistance with strategic planning. Click this link to schedule a free 30-minute energizer Zoom call.

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