Human Relations Principle #23: Call attention to people’s mistakes indirectly.
(“How to criticize—and not be hated for it.”)
(This is the twenty-third in a series of articles where I will encapsulate each of Dale Carnegie’s timeless, life-changing principles for dealing with people. (Adapted from How to Win Friends and Influence People.))*
Calling attention to one’s mistakes indirectly works wonders with sensitive people who may resent bitterly any direct criticism.
Simply changing one three-letter word can often spell the difference between failure and success in changing people without giving offense or arousing resentment. Many people begin their criticism with sincere praise followed by the word “but” and ending with a critical statement. The word “but” has the psychological effect of negating what was said before it. When we hear the word “but” our mind and body go into defensive mode preparing for the hurtful criticism that is to come. It is much more effective to change the word “but” to “and.”

Human Relations Principle #22: Begin with praise and honest appreciation.
“I have never found that pay alone would either bring together or hold good people.
Human Relations Principle #20: Dramatize your ideas.
“A man always has two reasons for doing anything: a good reason and the real reason.”
“Three-fourths of the people you will ever meet are hungering and thirsting for sympathy. Give it to them, and they will love you.”
“Success in dealing with people depends on a sympathetic grasp of the other persons’ viewpoint.”
“In every work of genius we recognize our own rejected thoughts; they come back to us with a certain alienated majesty.”
“If you want enemies, excel your friends;
“He who treads softly goes far.”