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Human Relations Principle #20 to Win People to Your Way of Thinking

Human Relations Principle #20: Dramatize your ideas.

Movies do it. TV does it.

Why don’t you do it?


(This is the twentieth in a series of articles where I will encapsulate each of Dale Carnegie’s timeless, life-changing principles for dealing with people. (Adapted from How to Win Friends and Influence People.))*

This is the day of dramatization. Merely stating the truth isn’t enough. The truth has to be made vivid, interesting, dramatic. You have to use showmanship. The movies do it. Television does it. And you will have to do it if you want attention.

Choose a fresh approach—something new, something different—to get the other person intensely interested. Convey facts more vividly, more interestingly, more impressively, than pages of figures and mere talk.

You can dramatize your ideas in business or in any other aspect of your life. Dramatization even works with children as well.

How to get your children to pick up their toys . . .

Are you having difficulty getting your children to pick up their toys? If so, do as Joe Fant Jr. did.

Joe was having difficulty getting his five-year-old boy and three-year-old daughter to pick up their toys, so he invented a “train.” Joey was the engineer (Captain Casey Jones) on his tricycle. Janet’s wagon was attached, and in the evening she loaded all the “coal” on the caboose (her wagon) and then jumped in while her brother drove her around the room. In this way the room was cleaned up without lectures, arguments or threats.

If you are struggling to get someone’s attention in business or your personal life, dramatize the advantages offered by whatever is being sold or suggested.

Much success and fulfillment with mastering human relations,



* The best guide on effective human relations that I have ever encountered is How to Win Friends and Influence People by Dale Carnegie, published in 1936. Prior to writing the book, Carnegie spent 20 years researching the habits of successful people. The book has sold over 30 million copies and is still listed on Amazon’s top 100 best selling books.

Other articles within this series you may enjoy:

3 Fundamental Techniques in Handling People

6 Ways to Make People Like You

12 Ways to Win People to Your Way of Thinking

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