What does love and Valentine’s Day have to do with business? In a nutshell, everything!
- Customers and employees who feel loved are more loyal to your company.
- Employees who love their bosses and their jobs perform better.
- Customers and employees who feel loved share their experiences with others.
What if this is true: “It’s all about love!”?
Simply put: Love aspires. Love inspires. Love grows.
Let’s look at two extraordinary companies, both of which were launched in 1971—more than 45 years ago—operating with love as an essential core value.
Have you ever enjoyed a burger and a beer at a Hard Rock Café? Did you know that the company was founded by two hippies who chose love, peace, and rock-‘n-roll as their mantra? Isaac Tigrett and Peter Morton were two shaggy-haired Americans who just wanted to find a good American burger while living in London. They built their first café on London’s Hyde Park corner as the first “classless” restaurant in the class-laden English society.
Today there are more than 175 Hard Rock locations, which include restaurants, hotels, casinos, and live music venues in 55 countries. Emblazoned on the wall of every property is, “Love All, Serve All.” It is the life—and business—success principle that Tigrett borrowed from his guru in India.
The Seminole Tribe acquired the Hard Rock companies in 2007, continuing to keep its love-based culture alive. Their mottos are still visible: “Love All, Serve All,” “Take Time to Be Kind,” “All Is One,” and “Save the Planet.” And how’s this for a core value: “Deliver kick-ass service.”
Southwest Airlines is another company that fearlessly embraces love (“LUV”) as a fundamental principle.