Human Relations Principle #20: Dramatize your ideas.
Movies do it. TV does it.
Why don’t you do it?
(This is the twentieth in a series of articles where I will encapsulate each of Dale Carnegie’s timeless, life-changing principles for dealing with people. (Adapted from How to Win Friends and Influence People.))*
This is the day of dramatization. Merely stating the truth isn’t enough. The truth has to be made vivid, interesting, dramatic. You have to use showmanship. The movies do it. Television does it. And you will have to do it if you want attention.
Choose a fresh approach—something new, something different—to get the other person intensely interested. Convey facts more vividly, more interestingly, more impressively, than pages of figures and mere talk.
You can dramatize your ideas in business or in any other aspect of your life. Dramatization even works with children as well.

“A man always has two reasons for doing anything: a good reason and the real reason.”
“Three-fourths of the people you will ever meet are hungering and thirsting for sympathy. Give it to them, and they will love you.”
“Success in dealing with people depends on a sympathetic grasp of the other persons’ viewpoint.”
“In every work of genius we recognize our own rejected thoughts; they come back to us with a certain alienated majesty.”
“If you want enemies, excel your friends;
“He who treads softly goes far.”
Abe Lincoln said, “If a man’s heart is rankling with discord and ill feeling toward you, you can’t win him to your way of thinking with all the logic in Christendom. Scolding parents and domineering bosses and husbands and nagging wives ought to realize that people don’t want to change their minds. They can’t be forced or driven to agree with you or me. But they may possibly be led to, if we are gentle and friendly, ever so gentle and ever so friendly.”
“By fighting you never get enough, but by yielding you get more than you expected.”
“You cannot teach a man anything; you can only help him to find it within himself.”