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We need to be exemplary communicators to succeed in business and life. Here are 4 vital tips to master the art and science of communication:

  1. Tailor Your Message to Your Audience
  2. Overcome Barriers to Understanding
  3. Develop Trust and Believability
  4. Choose the Right Medium

So, what do these 4 vital tips mean and how do you use them to improve your communication?

1.  Tailor Your Message to Your Audience

Know your audience. People prefer to receive information and to learn in different ways. Some people are more:

  • Visual, preferring to see information in pictures or graphics.
  • Auditory, preferring to have a two-way dialogue.
  • Kinesthetic, preferring to get their hands on and work physically with the information.
  • Creative (right-brain dominant), being energized by working with abstract concepts that result in something new being formed.
  • Analytic (left-brain dominant), being energized by getting into the nitty-gritty details and crossing all the “t’s” and dotting all the “i’s.”

2.  Overcome Barriers to Understanding

A person’s perception is their reality—their truth—until new understanding happens. It is our responsibility as communicators to assure that people are understanding what we are attempting to communicate—that what we are saying is making it through their built-in filtering system and barriers.

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What does love and Valentine’s Day have to do with business? In a nutshell, everything!

  • Customers and employees who feel loved are more loyal to your company.
  • Employees who love their bosses and their jobs perform better.
  • Customers and employees who feel loved share their experiences with others.

What if this is true: “It’s all about love!”?

Simply put: Love aspires. Love inspires. Love grows.

Let’s look at two extraordinary companies, both of which were launched in 1971—more than 45 years ago—operating with love as an essential core value.

Have you ever enjoyed a burger and a beer at a Hard Rock Café? Did you know that the company was founded by two hippies who chose love, peace, and rock-‘n-roll as their mantra? Isaac Tigrett and Peter Morton were two shaggy-haired Americans who just wanted to find a good American burger while living in London. They built their first café on London’s Hyde Park corner as the first “classless” restaurant in the class-laden English society.

Today there are more than 175 Hard Rock locations, which include restaurants, hotels, casinos, and live music venues in 55 countries. Emblazoned on the wall of every property is, “Love All, Serve All.” It is the life—and business—success principle that Tigrett borrowed from his guru in India.

The Seminole Tribe acquired the Hard Rock companies in 2007, continuing to keep its love-based culture alive. Their mottos are still visible: “Love All, Serve All,” “Take Time to Be Kind,” “All Is One,” and “Save the Planet.” And how’s this for a core value: “Deliver kick-ass service.”

Southwest Airlines is another company that fearlessly embraces love (“LUV”) as a fundamental principle.

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Tim McGrawHave you heard Tim McGraw’s new song Humble and Kind (written by Lori McKenna)? I dare you to listen and watch the amazing video collaboration with Oprah Winfrey and Wes Edwards and not be deeply moved. I have.

 

https://www.facebook.com/TimMcGraw/videos/10153924575173556/

The lyrics speak of simple truths to happiness, fulfillment and success in life and business. What would your family and business life be like if your children and employees practiced these simple principles from the song:

Hold the door, say please, say thank you

Don’t steal, don’t cheat, and don’t lie

I know you got mountains to climb but

Always stay humble and kind

When the dreams you’re dreamin’ come to you

When the work you put in is realized

Let yourself feel the pride but

Always stay humble and kind

 

Don’t expect a free ride from no one

Don’t hold a grudge or a chip and here’s why

Bitterness keeps you from flyin’

Always stay humble and kind

If so moved, please feel free to share this blog post and video with your employees, family, and friends. Let’s use our power and influence to radiate a timely ripple of good character to all those we touch.

Much happiness, fulfillment, and success,

Ray

 

Business Energizers Logo 2015-07-09This blog is dedicated to all the passionate business owners and leaders who have the courage to take a leap of faith to act on their dreams.

On this page, I will share proven, practical tools and tips accumulated over my 25 years of experience facilitating groups, developing training and workshops, and providing leadership coaching.  I will begin by drawing from my new book, Energize Your Business: Engage Your Employees with an Inspiring Strategic Planning Process. Click here to learn more www.EnergizeYourBusiness.biz.

Together we will explore what truly energizes organizations. Please feel open to share your own personal experiences.

I invite you to follow this blog by clicking on the link below and accessing it with your email so that we can stay connected and you can stay informed.

Also, please follow me on my social media channels so that we can deepen our connection and you can share these posts with your friends and associates.

Much prosperity and success,

Ray Madaghiele

Chief Inspiration Officer

Business Energizers, a division of Transformational Learning Center