“I have never found that pay alone would either bring together or hold good people.
I think it was the game itself.”
~Harvey Firestone
Human Relations Principle #21: Throw down a challenge.
(“When nothing else works, try this.“)
(This is the twenty-first in a series of articles where I will encapsulate each of Dale Carnegie’s timeless, life-changing principles for dealing with people. (Adapted from How to Win Friends and Influence People.))*
When nothing else seems to work to motivate an individual or team, try throwing down a challenge. Here’s why:
- Frederic Herzberg, one of the great behavioral scientists of the twentieth century, studied in depth the work attitudes of thousands of people ranging from factory workers to senior executives. The one major factor that motivated people was the work itself. If the work was exciting and interesting, the worker looked forward to doing it and was motivated to do a good job.
- Charles Schwab discovered that, “The way to get things done is to stimulate competition. I do not mean in a sordid, money-getting way, but in the desire to excel.” The desire to excel! The challenge! Throwing down the gauntlet! An infallible way of appealing to people of spirit.

Human Relations Principle #20: Dramatize your ideas.
“A man always has two reasons for doing anything: a good reason and the real reason.”
“Three-fourths of the people you will ever meet are hungering and thirsting for sympathy. Give it to them, and they will love you.”
“Success in dealing with people depends on a sympathetic grasp of the other persons’ viewpoint.”
“In every work of genius we recognize our own rejected thoughts; they come back to us with a certain alienated majesty.”
“If you want enemies, excel your friends;
“He who treads softly goes far.”
Abe Lincoln said, “If a man’s heart is rankling with discord and ill feeling toward you, you can’t win him to your way of thinking with all the logic in Christendom. Scolding parents and domineering bosses and husbands and nagging wives ought to realize that people don’t want to change their minds. They can’t be forced or driven to agree with you or me. But they may possibly be led to, if we are gentle and friendly, ever so gentle and ever so friendly.”
“By fighting you never get enough, but by yielding you get more than you expected.”