Vision & The Cone of InfluenceFor 2016, aspire to reach new heights with a clear picture of what you are striving to achieve as an organization.

“When you create a clear vision, it expands the collective thinking of your organization to encompass greater possibility and influence. A lofty vision is energizing. It excites everyone involved. It generates hope for the future.”


In my past three articles, we explored the power of purpose, values, and mission. In this article we will “tackle” (a little Superbowl residue…what a game Sunday night…congrats Broncos!) vision, the other element that together forms the “Cone of Influence” of your organization. These elements define the depth and breadth of what is important to your organization. The more lofty your vision, the wider your Cone of Influence.

The stars represent potential opportunities to expend or invest resources. Any stars outside the Cone of Influence represent those you should not include in your planning. They are not in alignment with the direction and focus of your organization. Those stars within the Cone of Influence represent opportunities that you could develop or undertake, depending on available resources. These are opportunities in alignment with what is important to your organization.

What do you see as your organization’s most desirable future state—with everything in perfect working order? Don’t worry about when you will achieve it; instead, focus your energy first on what it looks like. Then, after you’ve created the perfect picture, by all means begin identifying the timeframes in which you think you can achieve each of the elements of the vision.

As a personal practice, I make it a point to do business with people who create an extraordinary experience. One such company is T.C. Eggington’s in Mesa, Arizona—my favorite brunch destination. There is something very special about this multi-award-winning, 30-year-old Best of Phoenix eating establishment… (Click here to read more)

Much success and fulfillment,






(Adapted from Chapter 5 of my new book Energize Your Business: Engage Your Employees with an Inspiring Strategic Planning Process. Read free chapters and learn more at .) 

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