Here are some examples of successful organizations that deliver exemplary service by putting into practice a simple, timeless, and powerful core value—The Golden Rule. If you think it’s “too touchy-feely” for your organization, think again.
How about Hewlett Packard’s “The HP Way”— which focuses on respect and concern for the individual. It is simply the Golden Rule, which says, “Do unto others as you would have them do unto you.”
HP was identified in Built to Last, by James Collins and Jerry Porras, as one of the most successful visionary companies of the past hundred years.
One of the most popular business books of all time, Dale Carnegie’s How to Win Friends and Influence People, dedicates over half its contents to illustrating different facets of “The Golden Rule.” Since the book’s release in 1936, it has sold more than 15 million copies. Today, it is still listed on bestseller lists along with other current top-selling business books.
Not convinced yet? One of the oldest and largest business associations, Rotary International, advocates applying “The 4-Way Test” in making sound business decisions.
Before deciding a course of action, apply “The 4-Way Test” to the things we think, say and do:
- Is it the truth?
- Is it fair to all concerned?
- Will it build goodwill and better friendships?
- Will it be beneficial to all concerned?
These are all facets of “The Golden Rule!”
Conclusion: It simply makes good business (and personal) sense to invoke this universal principle of service in order to attract and retain customers (and valued employees).
Whenever I facilitate the core values portion of the strategic planning process, I begin by asking the participants to brainstorm these two types of Golden Rule questions:
- “How do you like to be treated as an employee?” and
- “How do your customers like to be treated?”
Answering these simple, yet profound, questions will establish or clarify the behavioral values of your organization. Also, the greater the number of employees you involve in defining “their own behavioral values,” the greater will be their enthusiastic buy-in for implementing them.
You will find that these values also provide a worthwhile tool for measuring individual and team service success.
So, how do you like to be treated?
Much success and fulfillment,
Ray Madaghiele is Chief Inspiration Officer at Business Energizers, a division of TLC, an organizational and human excellence company.
Ray is the author of the book Energize Your Business: Engage Your Employees with an Inspiring Strategic Planning Process, which was launched last week. Learn more or purchase at www.EnergizeYourBusiness.biz . This article is adapted from Chapter 11.
Ray is a Master Facilitator who has a unique lifestyle as a full-time RVer, operating his business while he and his wife, Lyn, roll across North America. Their present RV lifestyle evolved from Ray’s 3,369 mile, 70 day, transformational bicycle ride from Phoenix, AZ to Ground Zero New York City in 2002.